It goes without saying that if you wanted to promote the strength of TV advertising then you would run an ad on TV. That’s exactly what Thinkbox have done.
For those of you who are not in the wonderful world of advertising, Thinkbox is the marketing body for the main UK commercial television broadcasters and they have launched their first ever TV advertising campaign, to remind advertisers of the power and effectiveness of TV advertising.
The ad uses lines from many of the best loved and memorable TV ads from years gone by and most of us know them all.
The ad really does remind us of the power of TV advertising but for every memorable one they produce, ad agencies churn out a dozen or so that are utter crap.
If you are going to go to the expense of running a TV campaign then does us poor viewers a favour and put some creativity into the ad.
