doublemadforit » compare the market tv ad http://doublemadforit.co.uk making a pig's ear of it since 1971 Tue, 01 Jun 2010 05:06:45 +0000 http://wordpress.org/?v=2.8.1 en hourly 1 New Compare the Meerkat TV Ad http://doublemadforit.co.uk/new-compare-the-meerkat-tv-ad/ http://doublemadforit.co.uk/new-compare-the-meerkat-tv-ad/#comments Fri, 03 Jul 2009 20:49:40 +0000 http://doublemadforit.co.uk/?p=104 Comparethemarket.com took the advertising world by storm with their ’simples’ play  on words – comparethemeerkat.com which features lovable Russian billionaire meerkat Aleksandr Orlov. The third ad in this campaign is due to be aired this weekend with a 20 second spot on Sunday evening (aired on channels including ITV1, Channel 4, Sky 1, Five, ITV2 and ITV3) and is loosely based on punch & judy where a salami-wielding Aleksander puppet batters someone for foolishly asking about insurance.

See the new ad here: latest compare the meerkat TV ad

I asked Aleksandr about the new compare the meerkat TV  ad and he replied “While doing a rootle around my nursery the other day, I find my old meerkat marionette theatre. Quick as flash, I realise I can use to help my business. So please be excite for comparethemeerkat.com theatre spectacular. Show is based on true story of man who ask me for insurance deal at a party and so I battle him with salami”.

The previous compare the meerkat ad went on air in April saw Aleksandr joined by comparethemeerkat.com’s fictional head of IT — a stereotyped geeky glasses-wearing meerkat called Sergei.Comparethemarket.com have been quoted as saying that the introduction of the meerkat character has boosted quote activity on the site by 80%. The popularity of the ads and their  has even led to an increased interest in the animals as pets and a recent report on BBC Look North featured a meerkat breeder claiming that he had been visited by a woman who wanted advice on how to care for the animals after she bought two for £500 each.The report went on to explain that meerkats are not suitable as indoor pets.

Aleksandr’s popularity also extends to social networking siteschannels — he has his own Facebook page with 479,000 fans and 16,000 Twitter followers (of which I admit I am one!).

Aleksandr on Facebook

Aleksandr on Twitter

TV Ad Bloopers

Keep the ads coming they are great! Simples.
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