Being a male I can multi-task, (often thought to be only a female trait but not so!) that is to say I can surf the net and watch TV at the same time. This comes in handy sometimes when I spot an ad that takes my fancy and lets me research it instantly.

It also helps to save arguments when the wife and I are trying to guess the band behind the advert music and occasionally it means we stumble upon a real gem.  The 2007 Jaguar TV ad was one of those gems. The ad itself was ok but the soundtrack had both me and the wife saying “I like that”. Internet to the rescue. Within 10 mins I had found the artist, title and downloaded from iTunes.

It turned out that the band were Fujiya & Miyagi who hail from just down the road in Brighton and  in a further twist of coincidence it turns out that one of the wife’s colleagues is dating a band member! Small world.

Fujiya & Miyagi’s MySpace site list Serge Gainsbourg, Kraftwerk and Aphex Twins as some of their influences and I’m not quite show how to pidgeon-hole their sound. There is definately an element of techno but it is gentle not hardcore. The vocals are not like most ‘chart music’, they blend in almost like an additional instrument. It’s good and I like it.

Apparently the origins of the band’s name come from a brand of record player and the old guy in the movie The Karate Kid (and not a firm of Japanese lawyers as I read on one website).

Oriental sounding name aside Fujiya & Miyagi are a regular on the old iPod.