Comparethemarket.com took the advertising world by storm with their ’simples’ play on words – comparethemeerkat.com which features lovable Russian billionaire meerkat Aleksandr Orlov. The third ad in this campaign is due to be aired this weekend with a 20 second spot on Sunday evening (aired on channels including ITV1, Channel 4, Sky 1, Five, ITV2 and ITV3) and is loosely based on punch & judy where a salami-wielding Aleksander puppet batters someone for foolishly asking about insurance.
See the new ad here: latest compare the meerkat TV ad
I asked Aleksandr about the new compare the meerkat TV ad and he replied “While doing a rootle around my nursery the other day, I find my old meerkat marionette theatre. Quick as flash, I realise I can use to help my business. So please be excite for comparethemeerkat.com theatre spectacular. Show is based on true story of man who ask me for insurance deal at a party and so I battle him with salami”.
Aleksandr’s popularity also extends to social networking siteschannels — he has his own Facebook page with 479,000 fans and 16,000 Twitter followers (of which I admit I am one!).
Aleksandr on Facebook
Aleksandr on Twitter
TV Ad Bloopers
