The latest Evian TV ad keeps the baby theme they introduced around 11 years ago and continues to play on the ‘Evian as the fountain of youth’ but this time the campaign includes releasing teasers on YouTube before it aired:
Evian Baby Moonwalk Teaser
Evian Breakdancing Baby Teaser
The teasers build up to the main ad which includes over 90 babies filmed at Pinewood Studios. The ad is set to Rapper’s Delight by Dan The Automator, and shows the babies chilling out on roller boots and performing amazing stunts.
This is one of my favourites at the moment and is a welcome change to some of the bland TV advertising dross that appears on screen. Spending a little bit on your TV ad production can make all the difference. Evian may only pull ads out of the hat every decade but when they do they come up trumps.
