Have you seen this new ad from Coca-Cola featuring a bizzarre organ player squirting coke into the mouths of what look like gremlins to get them to play a Calvin Harris track? If not prepare yourself:
The first time I saw it I wasn’t sure what had happened. Someone at Coke HQ must have eaten a dodgy mushroom or something as this is a trippy ad.
From my research it seems that the backing track was written especially for the ad by Clavin Harris and is called “Yeah, Yeah, Yeah, La, La, La” and there is a rumour that it will be a single later in the summer.
Personally I’m not sure that a catchy song is enough to carry this ad and many would classify it the drawer marked ‘weird’. Coke ads seem to be all of the place of late with no distinct theme flowing through the campaigns.
Creative this ad may be, but do I really want a drink that Gremlins gargle with?
Perhaps I’m being a bit harsh as I’m sure that there are plenty of people that will love this ad but personally I think that it is memorable for all the wrong reasons.
I thought that you weren’t supposed to get Gremlins wet…………………..
