Adidas plans to put the new TV ad on TV in the run-up to the tournament in South Africa from 11 June.

The film noir style spot shows Zidane driving a classic car at speed, while Argentina play a match against Spain. Messi and Villa both score and with the match tied a voiceover states: ‘Speed meets speed. And the Gods will decide.’

The ad includes the strapline ‘The lightest, the fastest’ before directing consumers to the Adidas facebook page.

Nick Craggs UK marketing director at Adidas, said: ‘We needed a special way to launch the lightest, most technologically advanced boot ever made and the graphic novel with its world of superheroes really lets us showcase the genre defining F50 adiZero.’

The campaign will be supported by a ‘50 Days of Fast’ Facebook push, which features Messi, and other footballers such as Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game.

Facebook fans also have the chance to take part in a “fast” knowledge competition to win a pair of new F50s exclusively signed by Messi.

The activity builds upon 2009’s ‘The Spark’ campaign which featured Zidane and introduced Lionel Messi as ‘The Spark’.

Personally this dark, brooding comic-book style does nothing for me. Football should be lighter, much lighter.

Adidas, along with brands including Coca-Cola, Emirates and Visa, is an official Fifa partner for the 2010 World Cup in South Africa.

Carlsberg, who are the official beer of the England football team (even though they’re Danish!), has unveiled its World Cup ad which features an array of sporting celebs including Sir Trevor Brooking, Nigel Benn, Jack Charlton, Stuart Pearce, Dame Ellen MacArthur, Phil ’The Power’ Taylor, Ian Botham and the adventurer Sir Ranulph Fiennes.

The 90 second ad was created by Saatchi & Saatchi (groan) and is booked to run until the end of June.

The Team Talk concept has been running since February when Carlsberg asked fans to add their support by creating their own “team talks” and the new TV ad delivers the brewer’s own rousing speech with the strapline “Probably the best team talk in the world…”

Paul Davies, director of brands and insight at Carlsberg UK, says “This ad has been in the making for months and we hope it can help deliver some additional inspiration for the England team and the fans. Pulling the shoot together was an impressive undertaking and it was a real honour to bring all of these sporting heroes together.”

Personally I’m not sure that I would have choosen Stuart Pearce as a good example of giving the best team talk ever and the “do it for Bobby” line was just a little too far in my opinion.

The advert was filmed at the ’The Den’, the home of Millwall FC and the cast members also appear in some behind the scenes filming and interviews that can also be seen at www.englandteamtalk.com.

Should England have an official beer anyway?

Kelly Brook to star in new Sony TV Ad

Being both human and male, my ears pricked up when I heard that Kelly Brook (voted sexiest woman in the world in 2005) was to star in the new Sony ads. Sony will use the ads to promote its latest scrappage scheme in the build up to the World Cup, allowing football fans to upgrade their television sets, DVD players and video cameras.

The new Sony TV ad has been created by HS&P, which already handles relationship marketing for Sony but won the brief for the ad in a process led by Sony marketer Matt Coombe.

The scrappage campaign starts this Thursday (29 April) and runs until 11 July, and will allow consumers to trade old DVD recorders and other Sony electrical products in exchange for up to £150 off a 46-inch LCD telly and £5 for headphones.

The campaign will be led by the TV ad featuring ex-England star Stuart Pearce, former manager Graham Taylor and Kenny Dalglish sitting round a 70s TV set while being nursed by Kelly Brook in a footballers’ retirement home. It is thought a look-a-like of Sven Goran Eriksson attempts to chat up Kelly Brook and a look-a-like of Steve McClaren appears in his famous “umbrella” pose.

Ant & Dec to promote Nintendo

The first round of TV adverts start to air on 16th October and features Ant and Dec challenging members of the public to play Nintendo games. They  will be asking people of all ages who play the mammoth  Brain Training game, what it is about Nintendo they love.

However these are not just random members of the public as Nintendo launched a  national recruitment campaign to find members of the public to star with Ant and Dec in the TV spots.

Apparently Nintendo chose Ant and Dec as the new faces of the brand because they are genuine fans of Nintendo and they appeal to a broad range of people, just as Nintendo aims to.

The TV duo are latest celebs to promote the brand andwill take over from the Redknapps who have been helping to promote the Nintendo for the past few years. Other celebrities to have worked with Nintendo include; Nicole Kidman, Ronan Keating & family, Girls Aloud, Phillip Schofield & Fern  Britton, Beyonce, Vernon Kay & Tess Daly, Zoe & Johnny Ball and Olivia Newton John to name a few.

Here’s some of the past ads………

And to think that in my youth I had pictures of this woman on my bedroom wall!!!!

I’m not a big fan of Amy Winehouse but I couldn’t switch off when she came on and did her set………I was mesmerised by the appalling performance.

She obviously has talent (or bloody good producers) but I couldn’t help but think that she did a fantastic job of hiding any shred of it at Glasto this weekend. Amy slurred her way through the set looking like a cheap drag act and then decided to go walkabout.

She graced her adoring fans and then decided to punch one a few times……..shocking!

According to Glastonbury organiser, Michael Eavis, a fan had tried to grope her breast and she lashed out. I’m sorry but who in their right mind would want to try and touch up a bag of bones? Particularly one that looks like a man in a Lily Savage wig!

Eavis went on to describe her performance as a ‘triumph’.

“It’s the biggest crowd I’ve ever seen on that stage,” he explained. “She was absolutely brilliant, she became a superstar. You know what she asked me at the end of that show? ‘Can I headline next year?’ How about that? Will she? I don’t know if her manager approves, he was standing behind her, but that’s all she said to me.”

Wake up and smell the coffee Michael!!! Her performance was abysmal, she didn’t even seem to know the lyrics to some of her songs. The rants between these attempts were just ridiculous and the crowd could be heard to boo as she bleated on about her incarcerated husband Blake Civil-Fielder.

As for having her headline next year………let’s just see if she can stay off the booze and drugs to live that long.