News out today says that Nintendo have signed up squeaky clean double act Ant and Dec to front its biggest ever campaign. Ant & Dec will star in the ads as well as get involved with game development. The deal is reportdly going to earn the pair a cool £1 million each.
Ant & Dec to promote Nintendo
The first round of TV adverts start to air on 16th October and features Ant and Dec challenging members of the public to play Nintendo games. They will be asking people of all ages who play the mammoth Brain Training game, what it is about Nintendo they love.
However these are not just random members of the public as Nintendo launched a national recruitment campaign to find members of the public to star with Ant and Dec in the TV spots.
Apparently Nintendo chose Ant and Dec as the new faces of the brand because they are genuine fans of Nintendo and they appeal to a broad range of people, just as Nintendo aims to.
The TV duo are latest celebs to promote the brand andwill take over from the Redknapps who have been helping to promote the Nintendo for the past few years. Other celebrities to have worked with Nintendo include; Nicole Kidman, Ronan Keating & family, Girls Aloud, Phillip Schofield & Fern Britton, Beyonce, Vernon Kay & Tess Daly, Zoe & Johnny Ball and Olivia Newton John to name a few.
Here’s some of the past ads………
